Ammar Sharaf, CEO of Viola Communications, the MENA-based marketing and communications solutions provider, has appointed Henrietta Shakespeare as executive growth director of its OOH division. Do you want to know where the future of technology in advertising is heading? Or how to incorporate AI into marketing? Do you want to network with industry professionals in the fields of technology and AI? Then join us for our Campaign Breakfast Briefing: Tech and AI 2022. Click here to learn more and register. Shakespeare is a specialist in the outdoor advertising industry with over 20 years’ experience, including two stints at global leader Clear Channel, overseeing its MENA partnerships first and then adding Asia to her remit in 2016. Her role at Viola Outdoor is to ensure that Abu Dhabi’s existing OOH assets are optimised whilst at the same time overseeing its transformation with the rollout of the capital’s first digital out-of-home network. Viola is excited about having Henrietta on board and the new opportunities their (D)OOH journey presents. The company says, “There is no doubt about how the innovative technology behind the DOOH infrastructure is changing priorities across the advertising landscape, from both a media buyer and audience perspective.” “In the coming months and years, we’ll see more and more brands really experimenting to understand what they’re capable of in this dynamic new space. More digitally native consumers will also benefit, interacting with their surroundings in ways that are designed to both inform and entertain.” explains Shakespeare. Viola Communications is a MENA based investment group specializing in providing fully integrated marketing and communications solutions to businesses and government departments across the region from its head office in Abu Dhabi and branches in Cairo and Dubai.